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Seamless Marketo Adobe Analytics Integration

Code-free Adobe Marketo integration that gives you the complete marketing analytics reporting view of web and campaign engagement.

  • Pre-built configuration-based connectors for Marketo and Adobe Analytics integration
  • Create the true customer 360 view across platforms
  • Enable segmentation, personalization and superior engagement without any IT
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Marketo Adobe Analytics Integration
Adobe Analytics Attribution Solution Use Case

The most common use case people are trying to solve when integrating Marketo and Adobe together is some form of algorithmic attribution.

The ROI applies to campaigns, paid media, and earned and owned customer experiences.

There are three immediate benefits

  1. 360 views into the campaigns, web activity, and media use
  2. Reduction in revenue loss
  3. Improved customer personalization and content utilization

Key Features for Adobe Analytics Marketo Integration

Put It Forward’s data intelligence platform integrates all the data services needed to make inteligent based decisions and processes possible.

Seamless No Code Integration

Have all events and actions captured on your Marketo pages, forms and landing pages flow seamlessly into Adobe Analytics

Dynamic Prediction Modelling

Use the predictive modelling capabilities to identify next best customer, action, events or customer churn and much more

Certified Bi-Directional Connectors

Adobe approved Marketo connectors which scale securely and move data back and forth between Marketo and Adobe Analytics

Real Time Data Flow

Have data flow at your chosen rate and frequency - real time, by the minute/hour/day - or calendar event

Standard and Customer Object Support

Connect all standard and customer objects from Marketo into the Adobe Analytics metrics and dimensions of your choice

Business Rules and Triggers

Define custom business rules and event triggers to transform and move data back and forth in the way you want it

Historical Data Loading

Load any or all historical data from Marketo on demand into Analytics - including adding historical into new dimensions when needed

Connect Multiple Marketo and Analytics Instances Together

Create true customer and account 360 views across departments by integrating multiple email automation systems into Analytics
Create Powerful No-code Solutions

A turn key Marketo Adobe Analytics integration set of solutions that bring together events within marketing automation software and your web channels to deliver 360 digital analytics.

  • Improve efficiencies and minimize IT costs with 24/7 support
  • Integrate marketing, crm and custom tools in a single solution
  • Create trigger based events from a central location
  • Centrally manage exceptions, notifications and errors
  • Complete bi-directional real time to bulk integration speed
adobe marketo integration

Marketo Adobe Analytics
Integration - Administration View

The integration administration and set up is done through a highly scalable cloud based platform solution that can be used by the business professional or the IT admin.

  • Quickly set up the bi-directional Adobe Analytics Marketo integration

  • Centralize marketing attribution reporting across channels and establish global analytics
  • Choose which data needs to be integrated bi-directionally and define the business event triggers

  • Supports standard and custom objects as well any metric or dimension you might have or needed KPI

Put It Forward - An Integrated Solution Suite

Modern tools that run alone or together to help you scale the intelligent data story

Put It Forward Platform Manager

Platform Manager

Automate and orchestrate the components of your platform from a single workspace.
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Put It Forward Integration Designer

Integration Designer

Code-free design that delivers codeless integration, business rules and data transformations.
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Put It Forward Data Governance Module

Data Governance

Report at any moment in time what is happening with your data.
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Put It Forward Predictive Analytics

Delphi - Predictive

Built-in predictive analytics and insights that you can control directly.
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Put It Forward - Foresight Embedded Analytics

Foresight - Insights

Embedded 360 degree insights of an account, contact or member.
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As the owner of data integration software you need to know that it can be used by real people.
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This is software designed for the professional to unlock value and can't wait for someone to write code with legacy tools.

Marketo Adobe Analytics Integration Resources

Adobe Integration - How To

This how-to article goes through the steps of integration for deep personalization while creating an integrated view of the campaign and web activity within Adobe Analytics.

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Case Study

Failed and stalled project turned around with Put It Forward Integration Designer which reduced overall costs, brought the project in to completion and exceeded the original mandate.

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What is Data Wrangling?

Modern tools and solutions are needed to deal with data preparation use cases. There is more and more data across the organization. Which is an impossible for IT to manage.

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Ready to Take the Next Step With Data Integration?
Key Features
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Solve All Solutions Requirements Marketo Adobe Analytics Integration

Developed for the Adobe platform to provide the marketer and developer digital analytics automation software tools

Centralize Attribution Reporting

Connect multiple Marketo events and objects directly into Adobe Analytics. Create deep relationships between events for advanced marketing attribution.

Certified No Code Integration Connector

Efficiency gain for both business and IT - Citizen Integrator. No code platform that leverages the api to deliver Marketo Adobe Analytics integration without heavy lifting.

Tools To Create Custom Answers

Add simple to complex business rules or transformation logic to manage, normalize and enrich your data, creating the right metrics and dimensions within Adobe Analytics.

Link Account-Based Marketing Events

Improve segmentation and personalization by linking activity that is campaign driven directly to website activity. Feed these segments back into Marketo to create personalized experiences.

Centralize Attribution Reporting

Connect multiple Marketo events and objects directly into Adobe Analytics. Create deep relationships between events for advanced marketing attribution.

Certified No Code Integration Connector

Efficiency gain for both business and IT - Citizen Integrator. No code platform that leverages the API to deliver Marketo Adobe Analytics integration without heavy lifting.

Tools To Create Custom Answers

Add simple to complex business rules or transformation logic to manage, normalize and enrich your data, creating the right metrics and dimensions within Adobe Analytics.
 

Link Account-Based Marketing Events

Improve segmentation and personalization by linking activity that is campaign driven directly to website activity. Feed these segments back into Marketo to create personalized experiences.
What is bi-directional Marketo Adobe Analytics integration?

Bi-directional Marketo Adobe Analytics integration creates a true 360 view of all customer interactions. It helps to detect and analyze trends and measure the effectiveness of campaigns, providing insights and analysis to gain optimal results.

With the Adobe Marketo integration businesses can Improve segmentation and personalization by linking activity that is campaign driven directly to website activity.

How to integrate Marketo and Adobe?

Adobe Analytics Marketo integration helps with effective analytics integration through Adobe Analytics. This lets a marketer develop a deeper understanding of their customers and deliver comprehensive messaging.

if you want to do a data load, synchronize across systems, export, add data quality checks or activity govern your data there are three easy steps to start with:

1. Point the pre-built connectors from Put it Forward or use your own connector to automatically integrate the source and destination.
2. Click on the data services or add any business rules, or transformations to the integration.
3. Get the data flowing between the source and destination by selecting the integration interval and activating it.

Do I need Adobe Marketo integration?

Here are common scenarios you would need Marketo and Adobe for:

  • Cross-channel marketing using Adobe Analytics with multiple marketing automation systems including Marketo
  • Deeper customer experience management across their entire life cycle
  • Increase content velocity and utilization by linking what works with the right audience 
  • Increase conversion rates with testing
  • Cross channel attribution
  • Get a complete 360-degree view of the customer and how they interact with a brand
  • Find more and better customers.
What is the business value of Adobe Analytics Marketo integration?

Adobe Analytics Marketo integration helps to streamline workflow between marketing teams and production teams. It aligns strategy to execution by linking the objects between the systems. As a result, marketing strategies are linked to communication outcomes.

Also, it helps to improve operations, increase data quality and minimize IT costs while enabling their goal of having a deeper more meaningful customer experience.