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Intelligent automation automates non-routine processes and tasks that require some level of thought. Businesses that have embraced digital transformation initiatives that include intelligent automation enjoy increased efficiency, and accelerated time to market.

Customer demand better experiences from the brands they interact with. To improve your CX, you will need to build an effective strategy. Create long-term relationships with customers by addressing their specific needs throughout their purchase journey.

Knowing the customers’ intent gives marketing and sales teams power over their journey through the sales funnel and allows them to predict future behavior and create campaigns that will address different personas. Understand what your customers want.