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Predictive Lead Scoring Models That Actually Work

AI analytics driven lead scoring that creates real marketing value.

  • Lead scoring that is driven by predictive analytics
  • Go beyond traditional funnel based lead score models
  • Identifies intent in the moment probabilities as you engage
How it works
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Marketing Automation Requirements for Predictive Lead Scoring

Prioritize Leads Across Business

Connect the behavioral data across the enterprise platform from marketing, sales and service to feed the predictive lead scoring algorithm.

Time Based Buyer Journey Lead Scoring

Use the embedded machine learning to show how and what is affecting the lead scoring model over time. 

What If Lead Nurturing Scenarios

Change the lead scoring inputs that you're working with to let the Delphi software tools choose the optimal path and outcome. 

Explainable Decisions Guide

Put It Forward Delphi is an open predictive lead scoring system that you can configure yourself.

Analytics That Shape the Buyer Journey

Designed to be used by the professional that needs to include multiple types of data in their lead score models. Spanning marketing, sales and service types of activity.

  • Include engagement, sentiment and platform behavioral data in process to complete the lead scoring solution

  • Dynamicially adjust the input parameters to predict which lead nurturing activity is going to produce an effective result

Put It Forward Delphi AI Predictive Analytics
Put It Forward - Predictive Outcomes

You Control With Rule Based Software

Work directly with predictive lead scoring analytics models or the data scientists on your team to define which criteria the machine learning should consider.

  • Combine lead scoring with propensity models to direct your customer to the right solution everytime

  • View in the context of activity as it's embedded into other applications and points of use with Put It Forward Foresight

Learn More About How To Succeed With Put It Forward Delphi

Foresight - 360 Intelligence

AI data analytics and predictive insights embedded into the places where your team does the most valuable work - in real time with the customer. Include sentiment analysis right into active decision making process.

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7 Steps to Closed Loop AI

Every AI data analytics project has 7 core steps that need to be in place to ensure predictive success.  Find them here with the detail needed to validate conditions for success are present.

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Scaling by AI Automation

Repeatable patterns for success to scale by automation and AI driven processes.  Learn from how we’ve managed to leverage these two concepts for scale.

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Ready to Take the Next Step With Predictive Lead Scoring?

Key Features
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Control Your Data Story - Why Partner With Put It Forward?

Proven Scale

Battle tested data integration software that takes on all the use cases thrown at it from api integration to continuous integration.

Independent Roadmap

Vendor roadmap independence and enterprise reliability. You can change your applications and even systems at any time because the Put It Forward software solution is vendor independent.

Complete Data Platform

Integration, Automation, Governance and Predictive Insights in a single solution that you can use individually or together.

Secure and Compliance Ready

Data governance while being audit compliant. Unlike vendor or developer supplied code - Put It Forward provides for an end to end governance monitoring function.

Put It Forward - An Integrated Solution Suite

Modern tools that run alone or together to help you scale the intelligent data story

Put It Forward Platform Manager

Platform Manager

Automate and orchestrate the components of your platform from a single workspace.
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Put It Forward Integration Designer

Integration Designer

Code-free design that delivers codeless integration, business rules and data transformations.
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Put It Forward Data Governance Module

Data Governance

Report at any moment in time what is happening with your data.
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Put It Forward Predictive Analytics

Delphi - Predictive

Built-in predictive analytics and insights that you can control directly.
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Put It Forward - Foresight Embedded Analytics

Foresight - Insights

Embedded 360 degree insights of an account, contact or member.
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Key Features Of A Predictive Data Analytics Platform

Dynamic Prediction Modelling

Use different inputs into the prediction model to understand possible outcomes before committing

No Code Configuration

A no code environment that allows you to work efficiently and scale through configuration techniques

Certified Connectors

Hundreds of supported industry leading pre built connectors to accelerate delivery with all of your solutions

Embedded 360 Analytics

Insight and dashboards embedded directly into the software where people work to create understanding

Integrated Intent Analysis

Choose which inputs go into your decision making process, it's a radical simplification of data science to drive business outcomes

Easy Transformations

Use expressions to transform from any source so it becomes compatible with and acceptable to the destination system

In-flight Governance

Check fields, manage exceptions and perform error repair on the fly or answer audit calls

Secure On-Premise Connection

Secure and seamless connectivity with on-premise enterprise applications and systems

Frequently Asked Questions about Predictive Lead Scoring

What is predictive lead scoring?

Predictive lead scoring is a predictive AI  solution that shapes the buyer journey. It helps to identify the intent to action in the moment, connecting and analyzing the behavior data. Put It Forward Delphi is an open predictive lead scoring system aimed to predict which lead nurturing activity is going to produce an effective result. 

What are the benefits of lead scoring predictive analytics?

Lead scoring predictive analytics helps to create better conversion models.

Some lead scoring benefits are as following:

  • Automatically identify revenue opportunity and churn risk;
  • Predict segment preferences;
  • Identify the customer intent to purchase;
  • Identify new target audiences based on probabilities.
How to identify the intent to purchase with the predictive lead scoring software?

The predictive lead scoring software can help identify the intent to purchase by analyzing historical customer data and identifying patterns that indicate a likelihood of an event occurring.

The lead scoring software by Put It Forward allows you to collect behavioral data and complete the engagement and sentiment analysis to enhance the buying process. It also makes it possible to predict which lead nurturing activity is going to produce an effective result.