Predictive Lead Scoring Models That Actually Work

AI analytics driven lead scoring that creates real marketing value.

Lead scoring that is driven by predictive analytics
Go beyond traditional funnel based lead score models
Identifies intent in the moment probabilities as you engage

Put It Forward Integration Designer User

Marketing Automation Requirements for Predictive Lead Scoring

Prioritize Leads Across Business

Connect the behavioral data across the enterprise platform from marketing, sales and service to feed the predictive lead scoring algorithm.

Time Based Buyer Journey Lead Scoring

Use the embedded machine learning to show how and what is affecting the lead scoring model over time.

What If Lead Nurturing Scenarios

Change the lead scoring inputs that you're working with to let the Delphi software tools choose the optimal path and outcome.

Explainable Decisions Guide

Put It Forward Delphi is an open predictive lead scoring system that you can configure yourself.

Analytics That Shape the Buyer Journey

Designed to be used by the professional that needs to include multiple types of data in their lead score models. Spanning marketing, sales and service types of activity.

Include engagement, sentiment and platform behavioral data in process to complete the lead scoring solution
Dynamicially adjust the input parameters to predict which lead nurturing activity is going to produce an effective result

Put It Forward Delphi AI Predictive Analytics

You Control With Rule Based Software

Work directly with predictive lead scoring analytics models or the data scientists on your team to define which criteria the machine learning should consider.

Combine lead scoring with propensity models to direct your customer to the right solution everytime
View in the context of activity as it's embedded into other applications and points of use with Put It Forward Foresight

Learn More About How To Succeed With Put It Forward Delphi

Foresight - 360 Intelligence

AI data analytics and predictive insights embedded into the places where your team does the most valuable work - in real time with the customer. Include sentiment analysis right into active decision making process.

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7 Steps to Closed Loop AI

Every AI data analytics project has 7 core steps that need to be in place to ensure predictive success. Find them here with the detail needed to validate conditions for success are present.

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Scaling by AI Automation

Repeatable patterns for success to scale by automation and AI driven processes. Learn from how we’ve managed to leverage these two concepts for scale.

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Ready to Take the Next Step With Predictive Lead Scoring?

Key Features

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Control Your Data Story - Why Partner With Put It Forward?

Proven Scale

Battle tested data integration software that takes on all the use cases thrown at it from api integration to continuous integration.

Independent Roadmap

Vendor roadmap independence and enterprise reliability. You can change your applications and even systems at any time because the Put It Forward software solution is vendor independent.

Complete Data Platform

Integration, Automation, Governance and Predictive Insights in a single solution that you can use individually or together.

Secure and Compliance Ready

Data governance while being audit compliant. Unlike vendor or developer supplied code - Put It Forward provides for an end to end governance monitoring function.