Digital marketers play a big role in bringing paying customers. They put a lot of effort into finding the right audience and engaging them with the right message at the right time.
However, the dynamic market and multiple players make it difficult to generate leads and convert them into paying customers continuously. Marketers face the challenges of choosing effective tactics, finding the right tool to engage the audience, decreasing acquisition cost and growing conversion rate.
The Put It Forward team provides automated marketing solutions to help digital marketers facilitate their work, run marketing strategies using customer demand insights, drive lead generation and increase ROI.
Connecting marketing applications and systems into a single data view, automating repetitive engagement processes are must-haves for a seamless customer experience. These techniques help marketers to save tons of time accessing the data any moment, and focus more on building the best engagement scenario.
Automating the engagement campaigns and connecting the customer data helps to create the integrated customer profile. This makes it possible to track a whole customer journey with multiple touch points. Using real-time actionable insights, marketers can reach out to the most engaged customers, and define who is still interested in keeping the conversation.
Getting real-time insights of customer behavior, needs and preferences helps to segment the audience by their readiness to talk and purchase. Forecasting business outcomes of running personalized marketing campaigns on a specific segment allows to decrease acquisition cost and avoid risks.
Integrated Customer Profile, Automated Marketing Workflows
Integrate data like customer web visits, shopping cart info, and traffic sources to campaigns and segments. Connected marketing helps to orchestrate key processes and operate at scale. Automate repetitive processes to manage all customer interactions and track the level of engagement. Quickly access the engagement history of each customer and build a personalized customer-centric marketing.
Customer Journey Analysis, Effective Customer Segmentation
Easily understand how any customer interacts with the brand and product in each step. Identify the behavior patterns, preferences and needs to find out the best engagement scenario and scale business. Drive lead generation with effective customer engagement. Target and reach out to the audience that is ready to start the communication and purchase. Identify customers who are ready to renew the communication and connect them with the sales team.
Data-Driven Marketing Strategy, Predicted Campaign Outcome
Make smart marketing decisions using real-time actionable insights. Predict the engagement outcome of any campaign before running it. Check out the business outcome, compare the results, and run the most successful campaigns. Manage the marketing ads budgeting effectively and reduce risks. Match the forecasted outcome with the acquisition cost and customer lifetime value, and choose the best approach.
Learn about what data clusters are, their centrol role in personalization at scale and how audience segmentation is related.
Check out how to avoid marketing automation trap, bring the audience into focus and provide hyper-personalized outcomes at scale.
Explore how to measure positive customer experience across all channels, and predict the customer behavior and demand.