Create Conversion Models That Work

Conversion rate optimization tools that measure the relationship strength between you and your customers.

  • Deep mining shows how strong your customer understanding is
  • Turn insights into repeatable actions through integration
  • Enable intelligent conversion opportunities right into your pipeline
How it works
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Requirements for Conversion Optimization in Marketing

Audience Focus

Choose the attributes of the perfect audience for the AI predictive models to focus that generate the best results.

Validated Results 

See the results of each iteration and test before using in the market to validate the results being sought after.

What If Scenarios

Test your ideas within the models to optimize for specific events such as: revenue creation, churn or engagement.

Explainable Results

Trace your ideas through implementation and out to the results while being able to demonstrate how it works for scale.

Step Inside the Mind of Your Audience

Define and explore new customer audiences based on probabilities such as buyer engagement, product segmentation and regionality.

  • Understand the value of an audience segment before utilization

  • Identify new audiences before you engage

  • Increase the efficacy of your campaigns with better audience selection
Put It Forward Delphi AI Sentiment Analysis
Put It Forward - Audience Groups and Segments

Predict and Identify Segment Needs

Use AI to identify segments within audiences based on their predicted behavior.

  • Identify how to manage brands based on relationship strength

  • Automatically detect revenue opportunity and churn risk early on

Put It Forward Delphi Sentiment Analysis Best Practices

Foresight - 360 Intelligence

AI data analytics and predictive insights embedded into the places where your team does the most valuable work - in real time with the customer. Include sentiment analysis right into active decision making process.

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Predicting Revenue

The marketers solution to reliable and predictable revenue streams is a process to master through analytics and insights in Put It Forward.  This how to article gives you the short cuts needed.

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Scaling by AI Automation

Repeatable patterns for success to scale by automation and AI driven processes.  Learn from how we’ve managed to leverage these two concepts for scale.

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Key Features
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Control Your Data Story - Why Partner With Put It Forward?

Proven Scale

Battle tested data integration software that takes on all the use cases thrown at it from api integration to continuous integration.

Independent Roadmap

Vendor roadmap independence and enterprise reliability. You can change your applications and even systems at any time because the Put It Forward software solution is vendor independent.

Complete Data Platform

Integration, Automation, Governance and Predictive Insights in a single solution that you can use individually or together.

Secure and Compliance Ready

Data governance while being audit compliant. Unlike vendor or developer supplied code - Put It Forward provides for an end to end governance monitoring function.

Put It Forward - An Integrated Solution Suite

Modern tools that run alone or together to help you scale the intelligent data story

Put It Forward Platform Manager

Platform Manager

Automate and orchestrate the components of your platform from a single workspace.
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Put It Forward Integration Designer

Integration Designer

Code-free design that delivers codeless integration, business rules and data transformations.
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Put It Forward Data Governance Module

Data Governance

Report at any moment in time what is happening with your data.
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Put It Forward Predictive Analytics

Delphi - Predictive

Built-in predictive analytics and insights that you can control directly.
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Put It Forward - Foresight Embedded Analytics

Foresight - Insights

Embedded 360 degree insights of an account, contact or member.
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Key Features Of A Predictive Data Analytics Platform

Dynamic Prediction Modelling

Use different inputs into the prediction model to understand possible outcomes before committing

No Code Configuration

A no code environment that allows you to work efficiently and scale through configuration techniques

Certified Connectors

Hundreds of supported industry leading pre built connectors to accelerate delivery with all of your solutions

Embedded 360 Analytics

Insight and dashboards embedded directly into the software where people work to create understanding

Integrated Intent Analysis

Choose which inputs go into your decision making process, it's a radical simplification of data science to drive business outcomes

Easy Transformations

Use expressions to transform from any source so it becomes compatible with and acceptable to the destination system

In-flight Governance

Check fields, manage exceptions and perform error repair on the fly or answer audit calls

Secure On-Premise Connection

Secure and seamless connectivity with on-premise enterprise applications and systems

FAQ about Conversion Analysis Platform

What is a conversion analysis platform?

A conversion analysis platform is a tool that tracks customers' actions on a given website or platform to measure how many of them converted or left the page. Customer-centric teams can use its insights to improve the conversion funnel. Thanks to its predictive algorithm, an AI conversion analysis platform by Put It Forward allows understanding the customer journey and events and generating more conversions.

How does AI conversion optimization software work?

AI conversion optimization software provides employees with data analytics and predictive insights that can be further used to optimize conversion rate.

To optimize conversion, one can set the attributes of their target audience for the AI predictive models and test different scenarios. By validating the results with the AI conversion optimization platform first, one can focus on the scenario that is likely to generate the best results.

How to improve conversion rate?

There are many ways to increase conversion. Doing it requires a thorough analysis of your organization and the ability to turn insights into repeatable actions. However, the most common methods of improving programmatic conversions are:

  • Continuous optimization of your website's design - A/B testing different design elements on your website can help you identify what works best for your visitors and convert them into leads or customers.
  • Use data to personalize the user experience - in order to create a personalized user experience, you'll need to gather data about your visitors and use it to show them content that is most relevant to them. 

Use AI conversion optimization software - this type of software provided by Put It Forward is designed to track users’ behavior on a website or platform and collect the data on whether they found what they needed (converted) or left the page. Thanks to it, organizations can use the insights to tailor the content and offer to the expectations of the target audience, which will further translate into improved conversion metrics.

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