Unified Customer Profiles - Identity Resolution Made Simple

Many many fragmented contact profiles and no single customer view - pull from all your environments to create the unified view of the customer.

  • Connect all the pieces that make a single customer view come together to unlock personalization with better audience segmenation
  • Personalized experience is what can be delivered when you know what the customer looks like from the perspective of sales, marketing, service and support
  • Data fragmentation can be elimated with the 360 view of the customer through api integration 

Challenges Cross Platform Identity Resolution Solves:

Developed for the enterprise that is needing to resolve cross experience system identifiers to help create a highly personalized experience

Digital Transformation

Increase digital effectiveness by seeing a linked view of the customer or user across all platforms. Customer identity resolution allows you to safely connect users engagement across multiple services, devices and platforms. Enabling you to deliver a consistent experience.

Audience Segmentation

Audiences come in many shapes and forms depending on how they're being engaged. Today people expect to be engaged in a highly personalized way with content, experiences and communications tailored to the moment. Cross platform identity resolution enables you to connect the identifiers and treat them as a single entity.

Single Customer View

The customer leaves pieces of digital information across every system and point of engagement.  Pulling this together to engage the customer in a meaningful way is critical to understanding intent, motivation and insights. The single customer 360 view often is within the CRM or analytics system but the linking identifiers are managed externally.

Easily Unlock The Secrets Within Your Enterprise Solution Platform

Put It Forward Integration Designer for Identity Resolution

Link together known and unknown users

  • Link the relationships between users in different systems together so they are one

  • Create deeper understanding of your users and customers to deliver better experiences

  • Enable multiple applications and solutions to leverage the same identifies across systems

Quickly link together your customers
or users

  • Connect the dots of all customers and users to create the consolidated profile
  • Craft engagement journies that span all aspects of touch from devices to system to IoT
  • Define profiles that you want to interact with and direct them into specfic events
Put It Forward Integration Designer for Identity Resolution
Identity Resolution Process Automation Workflow Screenshoot

Use Common Identifiers to
Automate Processes

  • Improve process integrity by increasing the quality of information triggering execution steps across systems

  • Treat your customers as a single person across all devices and processes

  • Engage through direct and indirect channels by leveraging the extensive connectivity library of Put It Forward

How It Works - A Modular Data Platform

A set of modular components designed to work stand alone or with one another because different challenges require unique responses


Organizations have lots of data that needs to be accessed, the Put It Forward Integration Designer connects you to everything.


The Platform Manager links processes and events as they're triggered across systems to deliver a set of outcomes.

Data Services

Powerful internal services help you manage the dynamic nature of data with on demand tables, db's and governance.


Semantic relationships are created across data sets to uncover relationships between things like your customer, products and services.

Delphi AI

Put It Forward Delphi is a native artificial intelligence solution which helps automate processes and separate signal from noise at scale.

Take a 2 Minute Demo Tour

As the owner of data integration software you need to know that it can be used by real people.


This is software designed for the professional to unlock value and can't wait for someone to write code with legacy tools.

Some Put It Forward Intelligent Automation Solution Resources For You

What Is Intelligent Automation

Intelligent automation automates non-routine processes and tasks that require some level of thought. Learn how event processing and data mining work together.

Leveraging API Integration

Digital transformation requires leveraging api integration in new ways.  This how to guide walks you through the different types of api integration.

Using a Data Platform

When storing and seeing data is not enough. Understanding how to leverage a data platform is a key to competitive success for all enterprises.

Ready to Take the Next Step With Integrated Identity Resolution?

Key Integration Capabilities and Features

Put It Forward’s data automation network integrates data services, development and management tools, offering a “flip the switch” approach that allows business rules, properties and schedules, all in one platform.

Cross Enterprise

An environment with pre-loaded connections to everything in the Put it Forward ecosystem

Cloud Connector

Industry-leading connectors to accelerate integration with all of your assets

Secure On-Premise

Secure and seamless integration with enterprise applications and systems

Integrated Help

End user friendly environment with integrated help, self guiding integrations and support

Dynamic Routing

Use data rules for assigning a score or to route data based on profile

In-flight Monitoring

Check fields, exception management and remediation on the fly

Code-Free Designer

Responsive browser based designer to build integrations on any device

Data Quality Services

Built-in data services or call out to third party for dynamic data management