Unified Customer Profiles - Identity Resolution Made Simple
Many many fragmented contact profiles and no single customer view - pull from all your environments to create the unified view of the customer.
- Connect all the pieces that make a single customer view come together to unlock personalization with better audience segmenation
- Personalized experience is what can be delivered when you know what the customer looks like from the perspective of sales, marketing, service and support
- Data fragmentation can be elimated with the 360 view of the customer through api integration
Challenges Cross Platform Identity Resolution Solves:
Developed for the enterprise that is needing to resolve cross experience system identifiers to help create a highly personalized experience
Digital Transformation
Increase digital effectiveness by seeing a linked view of the customer or user across all platforms. Customer identity resolution allows you to safely connect users engagement across multiple services, devices and platforms. Enabling you to deliver a consistent experience.
Audience Segmentation
Audiences come in many shapes and forms depending on how they're being engaged. Today people expect to be engaged in a highly personalized way with content, experiences and communications tailored to the moment. Cross platform identity resolution enables you to connect the identifiers and treat them as a single entity.
Single Customer View
The customer leaves pieces of digital information across every system and point of engagement. Pulling this together to engage the customer in a meaningful way is critical to understanding intent, motivation and insights. The single customer 360 view often is within the CRM or analytics system but the linking identifiers are managed externally.
Easily Unlock The Secrets Within Your Enterprise Solution Platform
Link together known and unknown users
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Link the relationships between users in different systems together so they are one
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Create deeper understanding of your users and customers to deliver better experiences
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Enable multiple applications and solutions to leverage the same identifies across systems
Quickly link together your customers
or users
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Connect the dots of all customers and users to create the consolidated profile
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Craft engagement journies that span all aspects of touch from devices to system to IoT
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Define profiles that you want to interact with and direct them into specfic events
Use Common Identifiers to
Automate Processes
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Improve process integrity by increasing the quality of information triggering execution steps across systems
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Treat your customers as a single person across all devices and processes
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Engage through direct and indirect channels by leveraging the extensive connectivity library of Put It Forward
How It Works - A Modular Data Platform
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