How to Create a Customer Experience Strategy: Case Study
Today's customers demand better experiences from the brands they interact with. To improve your customer experience, you...
Best Practices
The Sitecore Water Cooler Podcast - How to get signals from data
Organizations and enterprises today are presented with enormous opportunities. However, they’re also presented with...
Financial Planning and Analysis Automated
One of the most critical business processes in any company is financial planning and analysis (FP&A) because it provides leadership...
What Is a Data Platform?
In an enterprise, seeing and storing data is not enough; understanding it is the key to extracting insights that can increase business value. A data platform...
How to Unlock Snowflake Super Powers With Put It Forward
It may be an understatement that quality decisions are based entirely on the data quality going into the Snowflake data...
Everything You Need to Know About Snowflake Data Integration
Snowflake's data cloud solution has already been adopted by over 4,000 organizations. It's one of the best data platforms...
Complete A/B Testing Reports With Analytics
Often people want to get a deeper understanding of email A/B testing results than what's available in standard marketing analytics....
The Fundamental Guide to Account-Based Marketing
CMI's Enterprise Content Marketing research shows that 34% of businesses use account-based marketing and 21% plan to incorporate...
10 Tips on Improving Your Big Data Analytics
Are you looking to improve the amount and the reliability of your big data analytics outcome? Are you unsure of what aspects you should...
The Fundamental Guide to the Modern Customer Data Platform
The customer data platform market is worth over $2.4 billion. It's a popular form of business software across almost...
How is AI Empowering Sentiment Analysis?
Sentiment analysis is a new area of technology that's being looked at as the next natural step in digital communication. To understand...
How Householding Customer Data Unlocks Personalization At Scale
Problem: Generalized messaging across customer groups where no obvious linkages exist is because segmentation is...
Seeing Through the Click - Content Awareness
Seeing Through the Click - What’s Happening Inside the Content
Often, our customers and prospects ask for some insights into how their...
Experience Continuity - Hyper Personalization Through Linked Experiences
Experience Continuity - Hyper Personalization Through Linked Experiences
When Walt Disney first created...
Identity Resolution - Customer Experience Core Infrastructure
Leveraging What You Have
Most companies already have everything that’s needed for identity resolution. It’s not...
Centralized AI - The Mind in the Middle
Written by: Mark Cowan - CEO, Put It Forward
May 30, 2019
Do little bits of smart make a lot of smart? Leveraging AI in a practical...
7 Steps to AI Closed Loop Marketing - Infographic
Sometimes the best blog entry is an infographic, more pictures - less words is a good thing right? We've broken down all the...
6 Ways Marketers Can Use Machine Learning
6 Ways Marketers Can Use Machine Learning in 2019
We already know that artificial intelligence and machine learning technology will shift...
Vendor Roadmaps: What You Need To Know
Written by: Mark Cowan, CDO, Put It Forward
22 January 2019.
The more information you can get about vendor intentions, the better,...
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